Think CCPA Doesn’t Apply to You? Think Again

CCPA goes into effect on January 1st, and will be the biggest privacy-related regulation to be implemented this side of GDPR. Most marketers are already in the thick of planning for it, but for those who are still on the fence about whether or not it’s relevant to their company, Marketing Land has compiled opinions across a gamut of experts that collectively leave no doubt for those marketers — get this on your end of year to-do list, now.

PMG’s Justin Scarborough was among the experts who shared their thoughts. According to Justin, “any organization that collects any amount of personal data from California residents — be it as innocuous as a cookie or device ID or as robust as customer information — and does any business in the state of California or with California residents will almost assuredly be subject to the regulation.”

He added, “CCPA is only the first step in a journey toward more GDPR-style regulation at a national level. Nevada already enacted a similar measure and numerous other states will be addressing comparable legislation in 2020.

Because these state laws are likely a precursor to national legislation, Justin said PMG is “urging our partners and customers to have a long-term vision and strategy for handling and processing customer data beyond CCPA. We believe it is important to consider long-term, scalable solutions that address this issue beyond 2020 and across all markets.”