The Most Competitive Three Months for Digital Advertising

It’s only fitting that in a year unlike any of us has ever experienced, we’re about to have a holiday shopping season like no other. To guide marketers through what to expect, PMG’s client strategy partner Tim Lardner wrote a piece for MediaPost that shared valuable recommendations and insights.

For example, forecasting is key, but so are agility and flexibility. If the last six months have done anything, it’s created marketing muscle that we now need to be prepared to flex. According to Lardner, a holiday war room will be critical to success this quarter, and marketing leadership must have its chain of command well defined so that opportunities can be acted upon quickly and decisively.

Read the full article to get more details about those recommendations and more. As Lardner says, it’s time to meet the moment, and transform disruption into opportunity.