The European Union’s General Data Protection Regulation

With the EU’s new privacy regulation (GDPR) going into effect this spring, we want to give readers an in-depth overview of the law’s scope, and the requirements it imposes on marketers when it comes to collecting and using customer data. Recognizing the GDPR’s importance, but also understanding that this blog’s audience is diverse, we have developed two paths to our POV on the subject.

For those looking just for the highlights, the executive summary below outlines the regulation, its applicability, and impact, and also gives a checklist of sorts to guide you down the road towards compliance. However, we strongly recommend that you try to take the time to read about the new regulation in much greater depth by downloading our GDPR whitepaper.

The above is intended to be a high-level overview, and again, we encourage you to read the full whitepaper. Hopefully, by the end of it, you will have a good mental model with which to assess your organization’s position and responsibilities relative to the GDPR.