PMG’s Nominated for Three Digital Advertising Awards

1 MINUTE READ | October 16, 2019

David Gong, Senior Content Writer

In many organizations, the first step toward advancing a more durable measurement roadmap is educating stakeholders on how the privacy-first digital media ecosystem works, what’s changing, and outlining clear best practices and next steps for building durable data and measurement programs.

The Drum has announced the finalists of its U.S. edition of the Digital Advertising Awards, and PMG is nominated in three categories for amazing work across channels — Best Search Campaign, Best Social Campaign, and Best Cross-Platform Campaign — putting the agency among the leaders in the number of nominations received.

Two of the nominations came for PMG’s work for Old Navy in the brand’s campaign around International Women’s Day. That campaign featured innovations including a custom Facebook augmented reality filter featuring actress Lana Condor that drove consumer engagement to unprecedented levels.

PMG was also recognized for innovation in paid search, helping a client, one that is among the world’s most recognizable brands, discover whitespace in which to deliver massive incremental revenue growth. The highly profitable effort happened despite the brand being in a highly saturated SERP marketplace.

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