PMG Wins Awards for Beats by Dre, Old Navy Campaigns

The Drum Marketing Awards recently announced winners in its US competition, and PMG picked up four honors for campaigns on behalf of Beats by Dre and Old Navy. PMG was among the top-performing agencies in the competition, which delivered its winners announcement virtually due to the novel coronavirus crisis.

PMG, Beats by Dre and partner agencies won in the Best New Product or Service Launch category, as well as Best Global Integrated Strategy, for the global launch of the Powerbeats Pro headphones. According to competition juror Ezra Englebardt, brand strategy lead at Wayfair, the campaign’s “strategy was clear, the creative was beautifully executed and the product looks great.”

The Drum also recognized the campaign in the European edition of the competition, giving the Powerbeats Pro work the award for best new product or service launch. The campaign beat out efforts from HSBC, Marriott, Stein IAS, and M&C Saatchi.

The win for PMG and Old Navy recognized last year’s campaign to mark International Women’s Day. Competition juror Michael Park, director of marketing at Feelmore Labs, said, “Old Navy and PMG created an impactful way to support gender equality that tactfully supported the Old Navy retail business. By leading with standout experiential and supplementing with thoughtful digital marcomms, including influencer and social media execution, they helped drive the conversation surrounding equality.”

He added, “The Sky’s the Limit campaign is the deserving winner as they thoughtfully increased brand love and retail sales without the use of consumer promotion discounts.”

The full list of winners can be found on The Drum’s website.