PMG & Old Navy Nominated for Multiple Awards

PMG and Old Navy continue to receive industry recognition for the brand’s creative and impactful campaign during International Women’s Day, #SKYSTHELIMIT. It is now a finalist in Digiday‘s Modern Retail Awards as well as The Drum’s Social Buzz Awards.

The campaign is nominated in the Best Experiential Campaign category in the Modern Retail Awards competition, and Best Retail/E-commerce Social Media Strategy/Campaign category in the Social Buzz Awards program.

The list of accolades for the campaign continues to grow, as it has also been nominated for other awards — including multiple honors in The Drum’s Digital Advertising Awards US program — for its effectiveness in helping Old Navy reach consumers with resonant messaging. The campaign centered on skywriting stunts in Los Angeles, San Francisco, and New York, and was augmented by on-site influencer activations and digital and social media support.