PMG Nominated for New Product Launch of the Year

The Drum Marketing Awards announced the finalists of its annual competition to celebrate the best marketers and campaigns internationally. PMG’s work for Beats by Dre’s global launch of the ground-breaking Powerbeats Pro headphones was among those nominated.

In collaboration with Beats’ other agency partners, PMG helped create excitement and anticipation among a broad set of consumers in 2019 for the brand’s most technically advanced product to date. The resulting campaign helped Beats transcend the category, and position Powerbeats Pro to be as essential to the modern athlete as a great pair of sneakers.

The campaign is among nine nominated in the category of New Product or Service Launch Strategy of the Year. Other nominees include HSBC, Marriott Hotels, and OVO Retail. Winners will be announced later this year in London.