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PMG Makes Shortlist for IAB’s MIXX Awards
1 MINUTE READ | August 9, 2016
PMG Makes Shortlist for IAB’s MIXX Awards
David Gong, Senior Content Writer
In many organizations, the first step toward advancing a more durable measurement roadmap is educating stakeholders on how the privacy-first digital media ecosystem works, what’s changing, and outlining clear best practices and next steps for building durable data and measurement programs.
The industry accolades continue to roll in for PMG’s groundbreaking campaign for Beats by Dre, Straight Outta Somewhere. Today, the Interactive Advertising Bureau (IAB) announced the campaign made it to the MIXX Awards shortlist in the Brand Awareness and Positioning and Social – Real-Time Engagement categories.
In the Brand Awareness and Positioning category, #StraightOutta is up against other notable campaigns such as REI’s holiday effort, #OptOutside. This is the second year in a row that PMG has made the shortlist in this category. In the Social – Real-Time Engagement category, PMG is in good company as other agencies in the running include DigitasLBi, Deutsch, and VML.
The full shortlist can be viewed here. Winners will be announced during Advertising Week in New York City on September 27.
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To learn more about the campaign, watch the case study video here.
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