Made Defiant Continues to Garner Industry Accolades

1 MINUTE READ | October 8, 2019

David Gong, Senior Content Writer

In many organizations, the first step toward advancing a more durable measurement roadmap is educating stakeholders on how the privacy-first digital media ecosystem works, what’s changing, and outlining clear best practices and next steps for building durable data and measurement programs.

PMG’s work for Beats by Dre in the groundbreaking Made Defiant campaign has continued to draw raves from the advertising industry. Today, the W3 Awards announced that the campaign won Gold and Silver awards in the Social Campaign and Video Campaign categories, respectively. Additionally, Digiday announced the finalists in its European competition, and Made Defiant is up for the prestigious honors in the categories of Best Use of Video and Best Branding Consumer Campaign.

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

The centerpiece of the campaign was what Adweek called a “swaggering, razor-sharp, fourth-wall-breaking, stylized 4-minute mini-movie,” and was one of the top watched video ads during the World Cup, according to YouTube. The campaign has also won recognition from a broad range of contests, including the Shorty Awards, The Drum, IAC Awards, and more.