PMG Lauded for Powerbeats Pro Launch

The Global Digital Excellence Awards recently announced the winners of its inaugural competition, and PMG and Beats by Dre were recognized for executing the Global Integrated B2C Campaign of the Year for the launch of the leading-edge Powerbeats Pro headphones.

Paul Morris, former head of marketing at Tesco Bank, was among the judges and called the campaign a “standout winner” because it combined “great strategy with creative execution resulting in sales as well as increased brand awareness.” The judges also noted the campaign’s “impressive teamwork and great implementation.”

Criteria for winners included clear objectives, creative and effective implementation and tangible and demonstrable results, and all campaigns from December 2018 through May 2020 were eligible.