Justin Scarborough Gives CCPA Guidance to Luxury Marketers

Making Headlines: PMG’s Justin Scarborough with Luxury Daily on the topic of CCPA.

With CCPA fast approaching, PMG’s director of programmatic Justin Scarborough shares his thoughts with Luxury Daily (paywall) on the impending regulation and how luxury marketers should prepare. The article gives a quick overview of CCPA, discusses how it compares to GDPR, and the impact on marketers in terms of data ownership, digital strategies, and compliance.