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Jason White Talks About Importance of Owning Keyword Data
David Gong, Senior Content Writer
In many organizations, the first step toward advancing a more durable measurement roadmap is educating stakeholders on how the privacy-first digital media ecosystem works, what’s changing, and outlining clear best practices and next steps for building durable data and measurement programs.
PMG’s director of SEO, Jason White, recently sat down with Jacob Stoops and Jeff Luella of the Page 2 Podcast to discuss a number of matters important to SEO marketers. Among the topics covered were local SEO, the importance of marketers owning their keyword data, and Jason’s mustache. For more details, listen to the full podcast here.
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