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Jason White On Agents of Change
David Gong, Senior Content Writer
In many organizations, the first step toward advancing a more durable measurement roadmap is educating stakeholders on how the privacy-first digital media ecosystem works, what’s changing, and outlining clear best practices and next steps for building durable data and measurement programs.
PMG’s director of SEO Jason White recently sat down with the digital marketing-focused podcast Agents of Change to talk about new strategies and tactics for successful SEO marketers.
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During the conversation, Jason talked about a range of topics, including how Foursquare is undervalued by digital marketers, digital sleuthing, using IFTTT and Zapier to stay on top of key events, and server log analysis. A full transcript of the interview is posted here.
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