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ICYMI: The Tides Will Turn

1 MINUTE READ | December 11, 2018

ICYMI: The Tides Will Turn

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David Gong, Senior Content Writer

In many organizations, the first step toward advancing a more durable measurement roadmap is educating stakeholders on how the privacy-first digital media ecosystem works, what’s changing, and outlining clear best practices and next steps for building durable data and measurement programs.

PMG’s Carly Carson shared her thoughts with Campaign US today about our culture’s march towards greater equality, diversity and inclusion. According to Carson, examples of progress “are not just coming from inside the four walls of the advertising industry. Frances McDormand’s call to arms to employ Inclusion Riders in contracts during her Oscars speech and powerhouse works like Childish Gambino’s ‘This is America’ music video are helping to raise the bar — showcasing that diverse talent can create change.”

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As one of PMG’s key leaders and also a driving force behind the agency’s WeCollective initiative, Carly represents some of the very best qualities we hope to cultivate, not just within our own walls but also through leadership by example.


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