How To Advertise On Amazon Profitably

1 MINUTE READ | March 3, 2020

David Gong, Senior Content Writer

In many organizations, the first step toward advancing a more durable measurement roadmap is educating stakeholders on how the privacy-first digital media ecosystem works, what’s changing, and outlining clear best practices and next steps for building durable data and measurement programs.

Last month, PMG’s Kaitlin McGrew covered one of the industry’s hottest topics at SMX West when she gave an overview of Amazon’s search ads platform. Her presentation provided both critical points for marketers to cover when developing their Amazon advertising strategy, as well as key calculations to help measure effectiveness.

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The conference’s organizer has posted a recap of her presentation on Search Engine Land, and it is an important read for anyone looking to either launch their own program on Amazon Search Ads or improve their existing campaigns.