How Agencies Are Coping With the Coronavirus
In many organizations, the first step toward advancing a more durable measurement roadmap is educating stakeholders on how the privacy-first digital media ecosystem works, what’s changing, and outlining clear best practices and next steps for building durable data and measurement programs.
The advertising industry has been significantly impacted by the COVID-19 crisis, and AdAge recently did a round-up of how different agencies have handled the situation. Across the board, agency executives talked about putting people first. PMG’s VP of marketing and client development Parks Blackwell shared what our agency has been up to.
PMG has worked hard to overcome the unsettling effects of isolation, focusing on how helping employees maintain not only good physical health but also good mental health while on lockdown, even when there are little face-to-face collaboration and the daily interactions of agency life.
Blackwell shared with AdAge that PMG took a proactive approach by giving each employee a stipend to be applied toward building out their home office as well as developing an internal resource hub offering suggestions for maintaining physical and psychological well-being, balancing work with personal life and parenthood, industry trends and more.
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Read more in AdAge’s spotlight on agencies.