Digital Audio Presents Unique Opportunity for Brands
In many organizations, the first step toward advancing a more durable measurement roadmap is educating stakeholders on how the privacy-first digital media ecosystem works, what’s changing, and outlining clear best practices and next steps for building durable data and measurement programs.
Even with more cities, states, and regions opening up from shelter-in-place orders, the likely reality for the next several months (and probably at least through the end of 2020) is that consumers have settled into a life of more time at home. That has also caused a shift in consumers’ listening behaviors, which has created a ripe opportunity for brands to use digital audio to engage with consumers, according to PMG’s Natalee Geldert, in her article on MarTech Today.
Stay in touch
Subscribe to our newsletter
By clicking and subscribing, you agree to our Terms of Service and Privacy Policy
Read the entire article to learn about how listeners’ genre choices reflect their attitudes and considerations for brands as they look at embracing audio.