Digital Audio Presents Unique Opportunity for Brands

Even with more cities, states, and regions opening up from shelter-in-place orders, the likely reality for the next several months (and probably at least through the end of 2020) is that consumers have settled into a life of more time at home. That has also caused a shift in consumers’ listening behaviors, which has created a ripe opportunity for brands to use digital audio to engage with consumers, according to PMG’s Natalee Geldert, in her article on MarTech Today.

Read the entire article to learn about how listeners’ genre choices reflect their attitudes and considerations for brands as they look at embracing audio.