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Category "Insights"

Retail Earnings Show Shoppers Are Adjusting Spending Habits

Disney Announces Ad-Supported Disney+ Launch Date, and More Streaming News

PMG's Jason Hartley on Consumer Privacy in Advertising

Quarterly Tech Earnings Show Short-Form Video, Audio Ad Demand Grow

The Takeaway: Google Delays Third-Party Cookie Deprecation

The Takeaway: Curb Zombie Viewing to Make CTV Investments Work Harder

The Takeaway: Amazon Prime Day Results Signal Price Conscious Consumers Are Still Spending

Battle of the AVODs: Disney, Netflix Tap Ad Partners

Data Privacy Accelerates Amid New Legislation, Industry Standards

The Takeaway: Nielsen Launches New TV Measurement Solutions

Takeaways from the 2022 Cannes Lions

‘Flipping the Funnel’ to Deliver a More Robust Affiliate Marketing Program

Preparing for Amazon Prime Day

Agility Through Uncertainty: Navigating Volatility and Recessionary Forces in 2022

Trendspotter: Buy Now, Pay Later Accelerates with Introduction of Apple Pay Later

The Value of In-App Loyalty, Personalization, and More Takeaways from PMG’s Mobile Day Summit