With over 20 years of experience in team leadership, implementation planning, media buying, and negotiation across traditional media channels, Martin is a specialist in driving value and delivering outstanding client service. He is passionate about identifying new market innovations that enhance campaign performance and optimisation. Martin has worked across a diverse range of sectors—including beauty, fashion, luxury, retail, FMCG, finance, and insurance — with a client portfolio that includes H&M, Sky, L’Oréal, Panasonic, Bang & Olufsen, Johnson & Johnson, Peloton, ReMarkable, and BYD.