Intelligence Core
Intelligence Core
Turning data into foresight, foresight into action.
Unified data, media, creative, and audience intelligence
Integrated planning, measurement, and activation
Curated ecosystem of connected applications
Dynamic audience segmentation and overlap analysis
Creative and content performance insights
End-to-end creator management
Automated workflows across marketing operations
100%
Adoption across all customers
FPO - PMG’s strategy practice isn’t separate from execution — it powers it. Our teams embed directly into marketing operations, enabling smarter decisions, faster results, and scalable systems.
ALLI
Customers are our #1 users
No more black boxes. Alli is our AI-enabled marketing technology that unifies data, unlocks real-time insights, and automates workflows. By connecting across platforms and channels, Alli empowers brands to move faster, work smarter, and turn intelligence into business momentum.
The Foundation (Data)
Replace the chaos of fragmented reporting with a single source of truth. Alli unifies hundreds of data sources into a clean, consistent foundation that surfaces revenue opportunities other tools miss.
The Intelligence (Strategy)
Stop guessing and start predicting. From generative personas to active forecasting, Alli turns raw data into living intelligence—allowing you to model outcomes and validate strategy before you commit any budget.
The Engine (Action)
Eliminate the operational friction that stalls growth. Alli automates the heavy lifting of execution and measures impact in real-time, ensuring every dollar works harder than the last.
Reports & Research
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The Sponsorship Playbook
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An Insights, Unwrapped Report
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The Inclusive Marketing Guide
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Insights from the Inbox Report
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The State of Sports Report
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An Insights, Unwrapped Report
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The 2025 State of Travel Report