TikTok’s Creator Marketplace a Win-Win

PMG’s director of influencer marketing Angela Seits recently shared her thoughts with Digiday (paywall) about TikTok’s attempt to create a robust connection point between its talent and the marketers who want to collaborate with them on branded campaigns. The move is expected to be a long-term boon not just to its creators, but also TikTok and larger agencies that represent large-scale advertisers.

The article is the latest in the publication’s continuing coverage of the fast-growing platform, much of which has drawn from PMG’s insights and commentary.