1 MINUTE READ | July 25, 2019
The Drum Names PMG Creative to Global List of Rising Stars
In many organizations, the first step toward advancing a more durable measurement roadmap is educating stakeholders on how the privacy-first digital media ecosystem works, what’s changing, and outlining clear best practices and next steps for building durable data and measurement programs.
PMG designer Cynthia de la Torre Castro was named one of the world’s top 50 women trailblazers in the digital and creative sectors via leading The Drum’s annual 50 Under 30 list. This year’s program was also the first time the publication limited honorees to a single list covering the UK, US and APAC, versus having separate regional lists.
The Drum cited Castro’s rapid ascent professionally, and the impact of her digital designs on her clients’ business success. Furthermore, they called out her role in not only contributing to PMG’s diverse culture, including co-founding the agency’s Diversity and Inclusion Group, but also her work in those areas through external organizations dedicated to those twin aims.
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Other honorees include rising stars from Dyson, Huge, Fake Love, BlackRock, and R/GA. Castro is the third PMG team member to win the recognition, joining past honorees Carly Carson and Mariana Andersen Diaz, who were recognized in 2017 and 2018, respectively.