The Coronavirus Has Put Influencer Marketing Under the Microscope

Influencers — most people love them or hate them, and there is little in between. Not that there weren’t any before, but the current health crisis has helped reveal tone-deafness in many influencers. However, consumers still eagerly seek out content from their favorite creators, and a few bad apples shouldn’t spoil the bunch. So says PMG’s Angela Seits, in an Adweek story about how the COVID-19 crisis has impacted influencer marketing:

Influencers have evolved and adapted their content, and while some brands have pulled out of the affiliate marketing offers that incentivize influencers in showcasing their products and services, many influencers are actually seeing growth because of their success pivots.

For a deeper look into the impact on influencers, check out the full story here.