Price Glomski to Speak at 4As Decisions

1 MINUTE READ | January 14, 2022

David Gong, Senior Content Writer

In many organizations, the first step toward advancing a more durable measurement roadmap is educating stakeholders on how the privacy-first digital media ecosystem works, what’s changing, and outlining clear best practices and next steps for building durable data and measurement programs.

During the first two days of February, the 4As will host a virtual program on the rise of content-driven commerce, featuring PMG EVP Price Glomski in a panel discussion about the future of online commerce. Titled “Shopping: What’s Next”, the panel will be presented by Google and moderated by Tina Daniels, managing director, agency measurement and analytics at Google.

As part of the discussion, Price will share his thoughts about how brands can reach online shoppers with new product experiences that make it easy to buy what they see, and whether YouTube will be an important platform for driving commerce via premium content. Joining Price will be leaders from GroupM and Samsung, as well as content creator Doctorly.

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