Price Glomski Shares Thoughts on Google Shopping
In many organizations, the first step toward advancing a more durable measurement roadmap is educating stakeholders on how the privacy-first digital media ecosystem works, what’s changing, and outlining clear best practices and next steps for building durable data and measurement programs.
Internet Retailer added to the coverage surrounding Google’s launch of its new Shopping platform. The new service is positioned to compete against Amazon, and while it is small compared to the traffic and e-commerce activity on the latter, PMG’s Price Glomski is bullish on Google’s prospects.
He stated, “Google’s ultimate objective to provide a one-stop-shop for the customer purchase journey, starting at product discovery to purchase event, sets them ahead of competition outside of Amazon due to their breadth of user-activity.”
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