PMG Innovation Leads to Three Search Award Nominations

The Drum Search Awards last week announced the finalists in its inaugural U.S. edition, and PMG earned three nominations overall for its data and technology innovation leading to search marketing excellence. The nominations — in the categories of Most Innovative Search Campaign, Best Use of Technology in Search, and Best Use of Data — were granted for the work PMG’s Data Innovation team did in developing a sophisticated algorithm that leveraged product inventory feeds to drive bid decisions.

“We’re proud of our team and the new ideas they bring forth each day on behalf of our clients’ businesses,” said George Popstefanov, founder and CEO of PMG.

Several other agencies received multiple nominations, including Acronym, Reprise Media, and Merkle. PMG also garnered the most nominations in the Dallas-Fort Worth area. Winners will be announced on September 20th at a gala awards ceremony in New York City.