Natalee Geldert Discusses Business Insider’s New Facebook Show

New year, new Facebook series to attract more users to Business Insider‘s Facebook page, and thus, more advertisers. Or so the thinking goes, according to Digiday, behind the publisher’s new weekly news show, “Business Insider Today: A Closer Look,” which will take a deep look into a single topic every episode. PMG’s brand media director, Natalee Geldert, shared her thoughts on Business Insider‘s challenges and prospects.

One way Business Insider is trying to differentiate itself is by producing coverage “that doesn’t mirror coverage available elsewhere.” While video views on the publisher’s main Facebook page grew last year, there have been fewer views of Business Insider‘s daily news program, so it will be interesting to see how the new show performs.