Key Holiday Considerations for Retail Marketers

In Southern California, KOST-FM has already started its annual non-stop holiday music rotation, and the streets of downtown Pasadena are lined with holiday lights and festive reindeer statues. In other words, the holiday shopping season is here, whether you’re ready or not. Thankfully, most retailers have been preparing for months, but there are still some key performance trends to remember as we count down to shipping cutoff dates.

That’s the crux of Nick Drabicky’s byline in key retail publication RIS. Among the trends he identifies are an increases in marketing costs, consumer propensity to buy, ROI amidst compressed competition, and expectations around shipping, as well as product availability. This is a must-read for any marketer looking to prime their team for holiday success this season.