Jason White Talks About Alexa

Dominating more than two-thirds of the smart home speaker market, Amazon’s Alexa is well ahead in the battle to be consumers’ voice platform of choice. RetailDive recently published a story about Alexa’s success to date and how its efforts will impact the future of voice technology. PMG’s Jason White was quoted extensively in the article, and shared his thoughts on a broad range of topics — from how brands should approach their relationship with Amazon to the wide range of options outside of the Alexa ecosystem that deserves attention from advertisers.