ICYMI: The Next Big Title in Media Agencies

1 MINUTE READ | July 11, 2017

David Gong, Senior Content Writer

In many organizations, the first step toward advancing a more durable measurement roadmap is educating stakeholders on how the privacy-first digital media ecosystem works, what’s changing, and outlining clear best practices and next steps for building durable data and measurement programs.

Photo credit: iStock

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Ad Age’s Megan Graham recently wrote an article about AI, and PMG’s own Dustin Engel shared his thoughts on how artificial intelligence, machine learning and natural language processing are (or aren’t) going from concepts to reality at media agencies. To learn more, check out the full article here.