ICYMI: Blockchain to Change Digital Advertising

Last week Peter Adams from Marketing Dive discussed the challenges of digital advertising in 2017 and how blockchain technology could potentially shake up everyone from agencies to the ad tech space as we know it. Blockchain is beginning to look better by the minute as many online ad companies are losing the trust of brands around the world.

Blockchain provides a wide range of possibilities to the digital advertising world, the two most important being the ability to make micropayments and use smart contracts.

In the article, PMG’s Dustin Engel discusses the game changing potential of blockchain. To learn more about just how big of an impact blockchain could have on the digital marketing world, check out the full article here.