How Google Is Improving Consumer Data Privacy — PMG White Paper

As the dominant web browser around the globe, Chrome’s move is a step in the right direction towards a better, ad-supported web that protects people’s privacy while providing a high-quality experience with relevant content. Said best by Prabhakar Raghavan, SVP, Google Ads & Commerce in the blog post accompanying the announcement, “People prefer ads that are personalized to their needs and interests—but only if those ads offer transparency, choice and control.”