Google Experimenting with PLA “Price-Drop” Alerts

Google is now testing Price Drop Alerts within Product Listing Ads results.  The alerts appear below the brand name as a percentage.

(/wp-content/uploads/2014/04/google-pla-price-drop-alerts.jpg "New Google PLA Feature: "Price Drop" alerts")

New Google PLA Feature: “Price Drop” alerts

The price drops are being calculated using the “price” and “sale price” attributes listed within the merchant center data feed. There doesn’t appear to be any official documentation on this feature, but here is what we know:

A certain price drop threshold must be met to trigger an alert.

Google is using the pricing info within the merchant center data feed to monitor price drops.

The higher percentage of price drop, the more likely the product will appear with an alert.

Like Special Offers/Merchant Promotions, this feature will allow merchants to differentiate themselves from fellow competition.