Google Introduces Online Product Inventory Feeds
Google has introduced Online Product Inventory Feeds that allows incremental updates to price, availability and/or sale prices for specific online offers.
This feed consists of an offer’s id, as well as the respective attributes (price, availability, sale_price + sale_price_effective_date) that online retailers would want updated. Online Product Inventory Feeds will be processed faster than full online Shopping product feeds (4x faster), and can also include only a subset of offers that need an update. Thus enabling fresher price and availability information in Google Shopping.
There are two main benefits:
1. Update speed: the regular product feed updates once per day. The new shopping feed updates instantaneously after processing.
2. Scalability: the new feed allows for updating of price/availability (plus sale price information) for all or a subset of items separately from updating the regular product feed.
Stay in touch
Subscribe to our newsletter
By clicking and subscribing, you agree to our Terms of Service and Privacy Policy
Check out more about Online Product Inventory Feeds Here