Carly Carson Weighs In On Instagram Explore Ads

In order to make the most of Instagram’s new initiative, “brands will need to strongly examine their video strategy as it pertains to their advertising efforts.”

“Video has proven time and again to be more compelling for users and lucrative for advertisers. Given the Explore feed’s prioritization of video, it will be important for brands to find ways to make their video assets stand out in a sea of photos and videos.”

“By ensuring ad targeting aligns well with video content, the Explore ads will feel contextually relevant to users who are exploring topics that are interesting to them.”